The Latvian Printing Association was founded on April 18, 1997, joining together printing companies, equipment and material suppliers and educational establishments related to the graphic industry. The association represents the interests of the industry and its members on a national and international level . It promotes the Latvian printing industry as a modern, highly technological, environmentally friendly branch advocating for a balanced approach to digital and printed media as the only possibility to develop young generation’s reading and comprehension skills. The association’s member companies produce a variety of printed products, more than 80% of which are exported.